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Privacy Notice

Dernière mise à jour : 1 Sep 2026

Introduction

We are ESL FACEIT Group Limited, a company registered in England and Wales (Company Number 07751649), with our registered office at 25th floor Millbank Tower, 21 – 24 Millbank, London, SW1P 4QP, United Kingdom (“FACEIT”, “we”, “us” or “our”). FACEIT operates a competitive gaming platform that connects players worldwide through organised tournaments, leagues, and skill-based matchmaking for a variety of games.

This Privacy Notice explains how we collect, use, and disclose your personal data when you visit our Site or use any of our Services. It also describes your rights and choices regarding the data you provide to us, and how to contact us about any questions or concerns. Please read it carefully so you understand how we handle your information.

Key Definitions:

For clarity throughout this Privacy Notice:

  • “Site” means the website located at www.faceit.com and any of its subdomains, as well as our FACEIT mobile application.

  • “Services” means all products, features, and functionalities we make available via the Site or any associated applications, APIs, or interfaces. This includes, without limitation, the FACEIT Anti-Cheat, account registration and management, matchmaking, competitions and tournaments, digital storefronts, payments and billing, customer support, and related communications.

This Privacy Notice should be read in conjunction with our Terms and Conditions and any other specific terms applicable to the Services you use.

Scope of this Policy

This Privacy Notice applies when you use our Site or Services or otherwise interact with FACEIT.

It does not apply to the following:

Third-Party Websites:

Our Site and Services may contain links to third-party websites, platforms or content operated by others. These third parties may collect and use your information in accordance with their own privacy policies. We are not responsible for their privacy practices and encourage you to review their privacy policies before providing any personal information.

White-Label Events:

In some cases, we organize or operate esports tournaments and competitions on behalf of other companies as a “white-label” provider on our Site. When we act solely as a data processor for such companies, this Privacy Notice does not apply. In those circumstances, your personal data will be processed in accordance with the privacy policy of the company that commissioned the event.

Contact Us

If you have any questions about this Privacy Notice or how we handle your personal data, please contact us through the FACEIT Support Form.

Our data protection officer (DPO) is Dr. Christian Rauda, who can be contacted at:

ARTANA Digital GmbH

Alstertwiete 3

20099 Hamburg

email:

We have appointed the following EU representative located in the European Union:

ESL FACEIT Group GER GmbH

Schanzenstraße 23

51063 Cologne

Germany

Processing of Your Data

This section explains how we handle your personal data when you use our Services. For each processing activity below, we set out: (i) the purpose of processing your data; (ii) the categories of personal data involved; (iii) the legal basis for processing; (iv) who we may share your data with; and (v) how long we retain your information.

Depending on how you use our Services; not all of these activities will apply to you. Please note that the same personal data may be processed for different purposes under this Privacy Notice. This means that certain data may continue to be retained for one purpose even where the retention period for another purpose has already lapsed.

4.1. Account Management

This section explains how we process your personal data when you create, verify, and manage your FACEIT account, subscribe to our paid Services, link your account with third-party platforms and games, and receive Service related communications.

4.1.1. Creating and Managing your Account

Purpose

To create and maintain your FACEIT account, enable access to our Services, and support related account management functions.

Data Processed

  • Required: Username, account ID, email, password, location (city and country), date of birth, first and last name.

  • Optional: address, gender, time zone, phone number, and avatar picture.

  • If you connect your FACEIT account to a third-party platform (e.g. Twitch, X, YouTube, Tiktok, or Instagram), we receive the information listed under “Linking Third-Party Accounts and Games”.

Legal Basis

  • Performance of our contract with you - for processing the personal data that is required to create and manage your account and provide access to the Services; or

  • Our legitimate interests - for processing optional information you may choose to provide.

The information marked as “Required” is necessary to create a FACEIT account and comply with the FACEIT Terms and Conditions. In case you are unable to provide such information, we might not be able to grant you the use of the Services.

Sources and Recipients

You provide this information to us directly when you register for our Services, or we may collect it from third-party platforms which you use to sign up to the FACEIT platform (for example, Steam). We share this data with third party recipients, to the extent needed to allow your use of the Services, as indicated in Section 7 of this Privacy Notice.

Retention

We retain this data for as long as necessary to fulfil the purposes described above.

4.1.2. Account and Identity Verification

Purpose

To verify your identity and provide “verified” status on your FACEIT account, fostering a secure, trusted and fair play environment.

Data Processed

Your facial image, biometric data, and information displayed on your identity document, such as name, address, gender, date of birth, place of birth, ID number, signature.

Legal Basis

  • Your explicit consent;

  • If you are under the age of 18, your parent or legal guardian’s explicit consent. When you turn 18, you may confirm, modify or withdraw the parental consent yourself. This means that if you do not take any action, the parental consent will remain a valid ground for processing.

Sources and Recipients

You provide your facial image and a scan of your identity document including the information displayed thereon during the verification process. For non-professional players, we use Daon Limited as our third-party identity verification provider. Professional players may be verified by other means.

Retention

We retain this data for as long as necessary to fulfil the purposes described above.

Additional Information

Please see our FACEIT Terms and Conditions, the Verification FAQ and a description of the Verification process for more information on account and identity verification.###### 4.1.3. Subscriptions and Payments

To manage your FACEIT subscription (Plus, Premium, ESEA League, FACEIT League and Organizer subscriptions) and process related payments.

Data Processed

Subscription details, transaction details, payment method metadata (last 4 digits, payment type, issuing country), payment account holder name.

Legal Basis

  • Performance of our contract with you;

  • Compliance with our legal obligations (for accounting, audit, tax or other legal requirements); or

  • Our legitimate interests in the protection of the competitive integrity of the FACEIT platform, the safety of its user community, and the prevention of fraud.

Sources and Recipients

Payment information is collected directly by our third-party payment partners, Xsolla, Inc. and Stripe, Inc, when you subscribe to FACEIT.

We share this data with third party recipients, to the extent needed to allow your use of the Services, as indicated in Section 7 of this Privacy Notice.

Retention

We retain this data for as long as necessary to fulfil the purposes described above.

4.1.4. Linking Third-Party Accounts and Games

Purpose

To connect your FACEIT account with third-party (gaming) platforms (including but not limited to Steam, XBOX, Sony PSN, Battle.net, EA, Riot Games, Epic and Discord).

Data Processed

  • Platform data: username or nickname, user ID, access token (to connect to your third-party account and ensure we are connecting to the correct third-party account), and refresh token (to maintain the connection until you revoke it);

  • Third party platform data: third-party platform hashed user-ID and a token that confirms the linkage on third-party platform’s end;

  • Game data: nickname, ID, rank/skill level/elo (which is based on your previous performance in games), basic profile statistics, skins inventory (only if it is publicly visible on Steam), bans information, and (for Steam users) friends list.

Legal Basis

  • Performance of our contract with you; or

  • Our legitimate interests in conducting account/game linkage upon your request, promoting our business, furthering our commercial interests and ensuring fair matchmaking.

Sources and Recipients

We collect this data when you link your FACEIT account to a third-party platform. We share this data with third party recipients, to the extent needed to allow your use of the Services, as indicated in Section 7 of this Privacy Notice.

Retention

We retain this data for as long as necessary to fulfil the purposes described above.

For more information on how we process your personal data for branded missions, please see our mission-specific Mission Privacy Notice on a branded mission page.

4.1.5. Service Emails and Product Updates

Purpose

To send you service-related communications and product updates necessary to keep you informed about your account and our Services, such as notifications about service availability, security updates, bug fixes, new features, or other operational or informational messages.

Data Processed

Email address, name, and limited account information where necessary to deliver relevant service-related communications.

Legal Basis

Our legitimate interests in ensuring the secure and reliable operation of our Services.

Sources and Recipients

We collect this information directly from you when you create an account. We may share this data with service providers that support delivery of our transactional or service-related emails. For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain this data for as long as necessary to fulfil the purposes described above.

4.1.6. Social and Community Features

Purpose

To enable social interaction and community engagement on the FACEIT platform, including creating or joining clubs, adding friends, following other users, sharing posts under your feed, and displaying this on your public profile.

Data Processed

Nickname, user ID, avatar picture, list of friends, clubs joined, posts shared on the feed.

Legal Basis

Performance of our contract with you.

Sources and Recipients

We collect this data directly from your use of the platform’s social features. Certain information (such as your friends list, clubs or posts) is publicly visible on your profile. We share this data with third party recipients, to the extent needed to allow your use of the Services, as indicated in Section 7 of this Privacy Notice.

Retention

We retain this data for as long as necessary to fulfil the purposes described above, or until you choose to delete it.

4.2. Gameplay

This section explains how we process your personal data when you take part in gameplay, tournaments, and competitions on the FACEIT platform. It also covers how we maintain fair play, apply our Anti-Cheat system, publish rankings, and promote events and achievements.

4.2.1. Providing and Operating Gameplay

Purpose

To deliver our gameplay Services and associated in-game features through the FACEIT platform. This includes recording match outcomes and rankings, operating a matchmaking algorithm for fair and balanced gameplay, ensuring the technical functionality of games and platform features, and saving your in-game performance and linking it to your FACEIT account.

Data Processed

  • Game data: Match statistics, match results; event logs which relate to your in-game behaviour, chat logs from games.

  • Platform data: your interactions on the platform, such as chat messages, uploaded images (e.g. avatars), friend requests and followers.

Legal Basis

Performance of our contract with you.

Sources and Recipients

We collect this data directly from your activity on the FACEIT platform and from your participation in supported games. We share this data with third party recipients, to the extent needed to allow your use of the Services, as indicated in Section 7 of this Privacy Notice.

Retention

We retain this data for as long as necessary to fulfil the purposes described above.

4.2.2. Rankings and Performance

Purpose

To maintain and publish player rankings and performance statistics, both globally and by country, enabling fair matchmaking and showcasing competitive achievements.

Data Processed

Nickname, rank, skill level, ELO, country, match results, and performance statistics.

Legal Basis

Our legitimate interests in promoting integrity and fair matchmaking on our platform.

Sources and Recipients

We compile this information from your FACEIT gameplay and, where applicable, public tournament data.

Rankings, leaderboards, and tournament results are published on our platform and may be visible to other users.

We share this data with third party recipients, to the extent needed to allow your use of the Services, as indicated in Section 7 of this Privacy Notice.

Retention

We retain this data indefinitely for historical and statistical purposes.

4.2.3. Anti-Cheat and Integrity Measures

Purpose

To detect, investigate, prevent and deter cheating, abuse, manipulation and other conduct that violates our Terms and Conditions, Anti-Cheat EULA, Code of Conduct and other applicable policies (including the creation or use of multiple accounts); to ensure a lawful, fair and secure competitive environment; to uphold the integrity of esports competitions, and to support the application and enforcement of sanctions, including suspensions and bans.

Data Processed

  • Account data: platform ID (e.g. Steam ID), game ID, user ID, FACEIT nickname, friends list, email, country/city, date of birth, full name, account creation date, subscription and payment metadata;

  • Platform and game data: match history, match results, event logs which relate to your in-game behaviours, chat logs from games, rank/skill level/elo and other performance statistics;

  • Technical data about your device and any detected prohibited software collected through the FACEIT Anti-Cheat software;

  • Ban-related data: records of the sanctions imposed, the policy violations that triggered them, and internal audit logs necessary to verify the legitimacy of the enforcement action.

Legal Basis

  • Performance of our contract with you; or

  • Our legitimate interests in protecting the competitive integrity of the FACEIT platform, the safety of its user community, and the prevention of fraud.

Sources and Recipients

We collect this data directly from your device when you install our Anti-Cheat software, your account activity, and your use of the platform (including our third party service providers). We may share this data with:

  • Google Cloud Platform (Google LLC) and MongoDB (MongoDB, Inc.), our third-party IT service providers; and

  • Esports Integrity Commission Limited, our integrity partner.

For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain this data for as long as necessary to fulfil the purposes described above.

4.2.4. Banned Users and Enforcement

Purpose

To deter cheating and other rule violations by maintaining and publishing a list of users banned from FACEIT.

Data Processed

Nickname; reason for the ban (e.g. cheating or smurfing); duration of ban and country of user.

Legal Basis

Our legitimate interests in protecting the integrity of our platform, discouraging violations of our rules, and protecting users from engaging with banned players.

Sources and Recipients

We generate this list based on data from our Anti-Cheat software, data from our anti-toxicity system and investigations, and user data.

The list of banned users may be made publicly available on our platform.

We share this data with third party recipients, to the extent needed to allow your use of the Services, as indicated in Section 7 of this Privacy Notice.

Retention

We retain and publish information about banned users only for as long as the ban remains in effect. If a ban expires or is overturned, the relevant information is removed from the public ban list.

4.2.5. Media and Publicity

Purpose

To publish player-, team-, and community-related content – such as press releases, team presentations, blog posts, competitions highlights, interviews or video features – promoting FACEIT events, esports teams, community initiatives or individual achievements.

Data Processed

First and last name, nickname, rank/skill level/elo, nationality, picture, quotes, performance statistics, team or club affiliation, and audiovisual content (such as video or audio recordings of interviews).

Legal Basis

  • Our legitimate interests in promoting our business and furthering our commercial interests; or

  • Your consent, where we record and publish video or audio content featuring you.

Sources and Recipients

We obtain this information from your FACEIT profile, performance data or directly from you when you participate in interviews or content creation.

Content may be shared publicly on our Site and social media channels.

We share this data with third party recipients, to the extent needed to allow your use of the Services, as indicated in Section 7 of this Privacy Notice.

Retention

Publications such as blog posts or press materials may remain available on our Site as long as relevant. Underlying personal data is retained for as long as necessary to fulfil the purposes described above.

4.2.6. Competition Prizes

Purpose

To process and deliver prizes awarded through FACEIT tournaments or competitions, including carrying out any necessary compliance checks, if required by our bank (if the prize is monetary).

Data Processed

Nickname, first and last name, email address, shipping address, bank details (if prize is monetary), place of birth, copy of your ID, type of prize (for example, FACEIT points, cash prizes, or customer rewards such as merchandise, cosmetics or skins).

Legal Basis

  • Performance of our contract with you; or

  • Compliance with legal obligations (for accounting, audit or tax requirements)

Sources and Recipients

We may collect the information from your team personnel or manager, or you may provide the information to us.

We may share your information with:

  • Service providers that assist in administering prizes (Atlassian Corporation PLC; Google LLC (Google Workspace) and SAP SE);

  • Financial institutions or logistics partners responsible for processing payments and delivering non-cash prizes; and

  • Third-party partners with whom we co-organize competitions, but only to the extent required for prize fulfillment.

For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We keep your data for as long as necessary to fulfil our contract with you. Where a payment is made, we retain the relevant data for as long as required by applicable legal obligations.

4.3. Site and Analytics

This section explains how we process your personal data when you visit our Site, including the FACEIT developer portal, and use any of our online Services.

4.3.1. Visiting our Site

Purpose

To enable access to and use of our Site, to display content correctly, ensure technical functionality and security, and provide the Services and features made available through the Site.

Data Processed

Technical and usage data, including IP address, date and time of access, browser type and version, operating system, referring URL, and information about interactions with the Site.

Legal Basis

Performance of a contract.

Sources and Recipients

We collect this data automatically from your device when you access our Site, also through necessary cookies and similar technologies (for more details, please see the Cookies and Similar Technologies section). We may share this data with trusted service providers responsible for operating, hosting and maintaining our Site. For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain this data for as long as necessary to fulfil the purposes described above.

4.3.2. Improving our Site

Purpose

To understand how visitors use our Site; determine which parts of our Site are most interesting and helpful for people; identify and fix issues; and improve, test and monitor performance, design and content.

Data Processed

  • Website analytics: IP address, device information, browser type, settings and information about your activity on our Site (such as the date/time stamps associated with your usage, pages and files viewed, referral URLs, searches, other actions you take such as which features you use and other website traffic data), device event information (such as system activity, identification of crashes and defects / error reports (sometimes called crash dumps) and hardware settings);

  • Device data: information about your computer, phone, tablet, console and other device you use to access our Site and Services (including make, brand and model). Depending on the device used, this device data may include information such as your: proxy server, MAC address, device identifiers, online identifiers (such as cookie data) or other unique identifiers such as advertising identifiers (e.g., “ad-ID” or “IDFA”), location (country), browser type, version and language, internet service provider and/or mobile carrier, operating system and version and system configuration information;

  • Game data: FACEIT application type and version, gameplay attempts, progression and results, session time start, end and duration.

Legal Basis

  • Our legitimate interests in improving the quality, reliability and functionality of our Site and Services; or

  • Your consent (in case of non-necessary cookies or similar technologies).

Sources and Recipients

We collect this automatically when you use our Site or Services, primarily through cookies and similar technologies (for more details, please see the Cookies and Similar Technologies section). We may share this data with trusted service providers that help us analyse and improve our Site and Services, including: Mixpanel, Papertrail, Google Cloud Operations Suite, Google Analytics, Google BigQuery, Looker, Snowflake and Tableau. For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain this data for as long as necessary to fulfil the purposes described above.

4.4. Feedback, Engagement and Communications

This section explains how we process your personal data when you contact us for support, share feedback, participate in surveys, engage with us on social media and engage with the FACEIT online forums.

4.4.1. Customer Support

Purpose

To review and respond to your enquiries, complaints, feedback, and questions; provide customer care services; and receive feedback on your experience when using our customer support services.

Data Processed

Name, email address, nickname, and any information you voluntarily provide in your support request or correspondence.

Legal Basis

  • Performance of our contract with you, where we respond to support requests or inquiries you submit in connection with the Services; or

  • Our legitimate interests, where we contact you to seek feedback about your experience in order to improve our customer support services.

Sources and Recipients

We may collect this information directly from you when you submit a request through our FACEIT Support Form or other approved contact channels. We may use third-party service providers to manage support tickets and related communications (for example, Zendesk or equivalent platforms). For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain this information for two years following the date on which the relevant enquiry, complaint, question or feedback has been resolved or otherwise closed unless a longer retention period is needed due to an ongoing dispute or legal claim.

4.4.2. Feedback and Surveys

Purpose

To collect and analyse feedback, opinions, or suggestions that help us improve our Services and understand user experience.

Data Processed

IP address (depending on the technical setting of the tool), and any information you voluntarily provide in a survey.

Legal Basis

Your consent.

Sources and Recipients

We collect this data directly from you when you provide feedback or complete a survey. In some cases, we may use third-party survey tools to collect and analyse responses (e.g. SurveyMonkey Inc., Google Inc. or UserTesting). For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain survey responses for up to one year after the survey closes, unless a longer period is needed to review the feedback or meet legal or reporting requirements. When surveys are collected through third-party tools such as SurveyMonkey or Google Forms, responses remain stored on those platforms for as long as our account remains active or until we delete the survey.

4.4.3. Community Engagement

Purpose

To engage with you through our official third-party social media channels, such as YouTube, Facebook, Instagram, X (Twitter), Tiktok, Threads or Discord, and to review publicly available posts and discussions about FACEIT and our Services so that we can respond to feedback, address issues, and understand how our brand and products are perceived.

Data Processed

Your public profile name or handle, and any other profile information you choose to make public, as well as the content of your posts, comments, reactions and messages that mention or relate to FACEIT, our events, or our Services. Where you contact us via direct or private messages, we also process the content of those messages.

Legal Basis

Our legitimate interests in building and fostering an esports community online, and in promoting our business and furthering our commercial interests.

Sources and Recipients

We collect this information from you when you interact with our official social media channels or when we review publicly available content on third-party platforms, for example posts on Reddit or X (Twitter) that refer to FACEIT. We may share this information with (i) partners with whom we cooperate for a joint social media presence or campaign; and (ii) the providers of the relevant social media platforms (for example Meta, X (Twitter), Google for YouTube, or Discord). For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We do not control how long social media platforms keep your content. Your posts, comments and messages remain available in line with the settings and policies of the relevant platform, or until you delete them or change your privacy settings. Where we keep copies of social media interactions in our own systems, for example in screenshots, reports, campaign summaries or customer support records, we retain this information only for as long as necessary for the purposes described above and then delete or anonymise it, unless a longer retention period is required by law or needed to establish, exercise or defend legal claims.

4.4.4. Understanding How You Engage with Us on Social Media

Purpose

To understand how users engage with and discuss FACEIT and its Services on social media in order to measure performance, monitor sentiment, improve our communications, plan future campaigns, and better understand the demographics and interests of our audience.

Data Processed

Aggregated or statistical information made available by social media platforms, such as: age ranges, gender, language settings, general location (country-level), content engagement metrics (views, likes, shares, reach, impressions).

This information is provided to us in aggregate form; we do not receive insights that identify you individually. In limited cases, we may manually review publicly available posts or comments to contextualise aggregated insights or prepare internal reports.

Legal Basis

Our legitimate interests in understanding public sentiment and engagement relating to FACEIT and its Services and in improving our communications, brand perception, and marketing activities.

Sources and Recipients

We collect this information from the relevant social media platforms through the analytics and insight tools they make available to us and through third party social media analytics tools that aggregate publicly available content across social media channels.

We share this data with third party recipients, to the extent needed to allow your use of the Services, as indicated in Section 7 of this Privacy Notice.

Retention

We do not control how long social media platforms retain the underlying data they use to generate analytics and insights. We only have access to the aggregated or statistical reports they make available to us. Where we store these reports or derived analytics in our own systems (for example, dashboards, campaign summaries or internal presentations), we retain them only for as long as necessary for the reporting, benchmarking or campaign planning purposes described above, unless a longer period is required by law or needed to establish, exercise or defend legal claims. These analytics are not linked to your individual social media account.

4.5. Marketing, Advertising and Promotions

This section explains how we process your personal data to provide advertisements and promotions on the FACEIT platform, to advertise FACEIT products and services on other websites, and to send you newsletters or other marketing communications.

4.5.1. On-Platform Advertising

Purpose

To deliver and display third-party advertisements and promotional content on our Site, track the performance of those advertisements, and enrich your data with data received from our advertising partners to serve you more relevant advertisements on-platform.

Data Processed

  • Device information (such as browser type, language settings, screen size and supported technologies);

  • Custom properties (such as user tags, sandbox mode for internal testing, prebid (hb_pb_smartadserver), minutes since last interaction (msli), language set by player (language), gender, Platform Games, game flag, flags, FACEIT application used by player, age);

  • Conversion or event data received from advertising partners, such as information whether certain actions occurred on the partner’s website (for example, registrations, purchases or age verifications) which we use for audience segmentation. We may use advertising partners’ event data on identity verification for age appropriate application of our platform.

Legal Basis

  • Your consent, where required, to use cookies or similar technologies for the delivery and measurement of advertisements. You can withdraw your consent at any time by updating your preferences in the Site’s settings.

  • Our legitimate interests in ensuring age appropriate application of our platform.

Sources and Recipients

We collect some information automatically through the Site. Additionally, we receive certain data from our advertising partners to help us understand how users engage with advertisements.

When you use the Site, some of this information is shared with our advertising partners to enable the technical delivery of advertisements to your device. These partners may also combine this information with information which they have collected about you when you use their services or the websites or services of third parties in order to serve you more relevant advertisements on-platform or to improve the accuracy of their targeting and measurement systems. In order to track the performance of third-party advertisements which we make available to you on the Site, we use Google Ad Manager and Ezoic for tracking advertisements. For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain this information for up to 12 months from your last interaction with the Site.

Additional information

In case your personal data is collected by FACEIT when serving an advertisement on behalf of a third party advertiser, the processing activities are determined by the third party advertiser's information notice.

4.5.2. Advertising FACEIT on Third-Party Websites

Purpose

To display advertisements relating to our Services on third-party websites and track the performance of those advertisements.

Data Processed

  • Technical data such as cookie identifiers, IP address, browser information;

  • Interaction and campaign data, such as whether you viewed or clicked on an advertisement for FACEIT;

  • Information that relates to your usage of FACEIT.

Legal Basis

Our legitimate interests in promoting our business and furthering our commercial interests. Where required by applicable law, consent to access or store information on your device will be sought on the third-party website directly.

Sources and Recipients

We process this information by using advertising services provided by certain third parties, such as Google Ad Exchange (Google LLC), Ezoic (Ezoic Inc), Publift (Publift Pty Ltd) and Primis (M.D. Primis Technologies Ltd. ).

For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain this information for as long as it is necessary for the purpose of advertising our products and Services. Aggregated data may be retained for up to 12 months for analytics and reporting purposes.

4.5.3. Newsletters and Marketing Communications

Purpose

To send you newsletters, updates, or other marketing or promotional messages about FACEIT products, services, special offers, competitions (including raffles), surveys and other programs, and to understand how you engage with such communication.

Data Processed

  • Email address and name;

  • Statistical information on the reception of the newsletter or other communications by you;

  • Data related to your activity and interaction with our products and Services.

Legal Basis

We only process this data where we have your consent to do so.

Sources and Recipients

We may share your information with Airship, who we use to send marketing communications, and Bitly, who we use to generate tracking links that allow us to measure click-through rates and engagement with our communications. For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We will be sending you marketing communications until your consent is withdrawn or you opt out from receiving such communications. You can manage your preferences  by using the ‘unsubscribe’ link in emails or through your account settings.

Your contact details shall be retained for the period of validity of your consent.

Additional Information

Minors:  If you are under the age of 18, the holder of parental responsibility for you (e.g. your parents) must give their consent or authorize your consent. Please contact us in such a case.

4.5.4. Profiling

Purpose

To analyse and group users based on their preferences and interactions with our Services in order to (i) show you marketing content and advertisements that are more relevant to you; (ii) recommend Services, competitions, or features that may be of interest to you; (iii) provide information about similar Services we offer; (iv) understand how users discover and engage with FACEIT (for example, through advertising campaigns or referrals); and (v) show you news and updates you may have missed when you first joined the platform.

Data Processed

Depending on how you interact with our Services, this may include:

  • Information you provide directly, such as contact details and identification data, marketing preferences and the consents you provide;

  • Information about your interactions with our Services, including purchases, participation in competitions, games played and engagement with our emails (for example, opens or clicks);

  • Technical and usage information, such as cookie ID and session activity;

  • Attribution information, such as whether you accessed or joined FACEIT through an advertising campaign, referral link, or similar source.

We may also create inferred interests or segments based on this information to better understand what content or Services may be relevant to you.

Legal Basis

  • Our legitimate interests in promoting our Services and understanding the effectiveness of our marketing; or

  • Your consent, where required by law.

Where consent is required, this will clearly be presented to you at the time, and you can withdraw your consent any time.

Sources and Recipients

We collect this information directly from you, from your use of the Site and Services, and from your interactions with our marketing communications. We may also receive limited attribution information from third-party advertising or analytics partners to understand how users discover and engage with FACEIT.

We may share this data with service providers that support our marketing activities. For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain this data until you withdraw your consent or object to such processing.

4.5.5. Branded Missions

Purpose

To enable and manage partner campaigns (“Branded Missions”) on the FACEIT platform, including allowing you to participate in partner offers, rewarding eligible users, tracking the performance of campaigns, and using your data received from our partners to serve you more relevant advertisements on the Site.

Data Processed

  • Account data: username, user ID, age, country;

  • Technical identifiers, such as hashed identifiers used to link your FACEIT account with a partner account; and

  • Event data received from partners, such as information on whether certain actions occurred on the partner’s website (for example, registrations, purchases or ID verifications), which we use for audience segmentation.

Legal Basis

  • Compliance with our legal obligations (such as applicable minors safety laws); and

  • Our legitimate interests in operating partner campaigns and promoting our business and furthering our commercial interests, and for age appropriate application of our platform.

Sources and Recipients

We collect some information automatically from you when you participate in Branded Missions or interact with related content on the Site. Additionally, we receive certain event data from our partners to help us understand whether certain actions were completed on their website.

We may share this data with i) our partners to enable campaign delivery, account linkage, reward fulfilment and performance measurement; and ii) service providers that support our marketing activities.

For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain this data for as long as necessary to fulfil the purposes described above.

4.6. Competitions, Raffles and Giveaways

This section explains how we process your personal data when you enter a raffle, giveaway, sweepstake or similar promotional competitions organised by FACEIT or in collaboration with one of our partners. Purpose

To administer and manage raffles, giveaways, and similar promotional competitions, including confirming eligibility, drawing winners, communicating results, and delivering any associated prizes.

Data Processed

  • General: name, social media username, email address, postal address, phone number, any information submitted as part of your entry, age (if needed to ensure that you meet our minimum age requirements);

  • Gleam account data: avatar, geolocation, prize information, status within Gleam (winner), number of actions, number of wins, rewards, social media platforms, subscription to competition subscription newsletters within Gleam, shipping information, prizes;

  • Partner prize data: a partner’s hashed user ID, and prize details.

Legal Basis

  • Performance of our contract with you;

  • Our legitimate interests in providing you with the prize(s) you earn, promoting our business and furthering our commercial interests where you have entered in the competition with our partner directly (instead of us); or

  • Compliance with our legal obligations (for example, accounting, audit and tax requirements).

Sources and Recipients

We may collect this information directly from you when you sign up to a competition, or from third-party tools we use to administer competitions - such as competition platforms (e.g. Gleam) or survey tools (e.g. SurveyMonkey) - or from the relevant partner with whom we may cooperate to conduct the competition.

We may share this data with:

  • Google LLC (as we use Google Workspace as part of our operations);

  • The relevant partner with whom we may cooperate to conduct the competition;

  • Logistics partners for delivery of non-cash prizes; and

  • We may also share the winner(s) of a competition over our social media channels with the general public.

For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain your information until you request that you no longer wish to participate in the competition. However, we may determine it necessary to delete this information sooner, considering the commercial success and public engagement with the competition, as well as any feedback received.

4.7. FACEIT Shop

This section explains how we process your personal data when you purchase products, merchandise or digital goods from the FACEIT Shop. Purpose

To process and fulfil your orders, and manage payments and deliveries.

Data Processed

Name, email address, phone number, shipping address, and information about your purchase.

Legal Basis

  • Performance of our contract with you (to process and deliver your purchase); or

  • Compliance with legal obligations (for tax and accounting purposes).

Sources and Recipients

We collect this data directly from you when you make a purchase in the FACEIT Shop. We may share your data, where necessary, with:

  • Payment service providers; and

  • Logistics partners for delivery of your order.

For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain this data for as long as necessary to fulfil the purposes described above.

4.8. Recruitment

This section explains how we process your personal data when you apply for roles at FACEIT or when you apply to work together with us as a freelancer, whether directly through our careers website, via third-party job portals, through recruitment agencies, or by other means. Purpose

To manage and administer our recruitment processes, including reviewing applications, assessing suitability for a role, conducting interviews, making hiring decisions, and maintaining records required for compliance or future recruitment needs.

Data Processed

  • Contact details (name, address, email address, phone number);

  • Application materials (educational background, employment and work history, date of birth, and other personal data included in your CV and cover letter); and

  • Information collected during interviews and assessments

Legal Basis

  • Taking steps prior to entering into a contract with you;

  • Compliance with legal obligations, where applicable (e.g. verifying a candidate’s right to work);

  • Where special categories of personal data are processed, this will be done only where necessary to comply with employment or social security obligations in accordance with Article 9(2)(b) GDPR. We do not seek to collect special categories of personal data unless required by law or where you voluntarily provide such information.

Sources and Recipients

We collect this data directly from you when you submit an application or participate in the recruitment process. We may also receive information from:

  • Recruitment agencies;

  • Professional networking sites, such as LinkedIn, if you apply to a role through them; or

  • FACEIT employees who refer you as part of our employee referral program.

We may share your personal data with:

  • Greenhouse Software, Inc., our hiring platform; and

  • Google LLC, where candidate information may be processed in emails, meeting invites or internal documents.

For more information on third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

If your application is successful, the information you provide during the recruitment process will be transferred to your employee record and retained in accordance with our internal employee privacy notice.

For unsuccessful candidates, we retain recruitment data only for as long as necessary to fulfil the purposes described above, including to satisfy any legal, accounting or reporting requirements. Retention periods vary by the location of the role for which you apply:

  • European Union and United Kingdom: 6 months;

  • United States: 4 years;

  • Asia-Pacific and Japan: 6 years;

  • Kingdom of Saudi Arabia: 6 months.

4.9. Legal, accounting and reporting obligations

This section explains how we process your personal data to meet our legal or regulatory obligations, or respond to lawful requests from authorities.

Purpose

To comply with our legal obligations, including accounting, tax, audit, financial reporting and record-keeping requirements under applicable laws, and to respond to lawful requests from authorities.

Data Processed

Identification and account information, transaction and payment records, and other information required to meet applicable legal or regulatory requirements.

Legal Basis

Compliance with a legal obligation to which we are subject.

Sources and Recipients

We collect this information from your use of the Services and from payment service providers. We may share this information with competent authorities, auditors, or professional advisers where required or permitted by law.

For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain this information for as long as required under applicable laws. Where retention periods are not specified by law, we retain the data only for as long as necessary to fulfil the relevant legal, accounting, or reporting purpose.

4.10. Data Subject Requests

This section explains how we process your personal data when you exercise your rights under applicable data protection laws.

Purpose

To receive, assess, and respond to requests from individuals exercising their rights under applicable data protection laws (including the GDPR), and to verify the identity of the requesting individual, where necessary.

Data Processed

Contact and account information (name, username, email address, account ID), information contained in the request and information we retrieve to fulfil your request, and, where required for identity verification, limited information from an identification document (such as date of birth).

Legal Basis

  • Compliance with a legal obligation to which we are subject (for example, responding to requests from users exercising their rights under the GDPR or DSA, and verifying the identity of the requester where required by the applicable legal framework, etc.);

  • Performance of our contract with you (where you contact us for support in using our services); or

  • Our legitimate interests in securing the exchanges with the users, preventing unauthorised disclosure of personal data, and improving our service based on your feedback.

Sources and Recipients

We collect this information directly from you when you submit a request through our FACEIT Support Form or other approved contact channels. We may use third-party service providers to manage support tickets and related communications (for example, Zendesk or equivalent platforms). For more information on the third party recipients, you can refer to Section 7 of this Privacy Notice.

Retention

We retain this information for two years following the date on which the relevant request has been resolved or otherwise closed unless a longer retention period is needed due to an ongoing dispute or legal claim.

4.11. Corporate transactions

In limited circumstances, we may share personal data in connection with, or during negotiations concerning a potential or completed corporate transaction (including but not limited to mergers, sale of company assets, acquisition of all or a portion of our business by another company) involving FACEIT. In most cases, the information shared will be aggregated; however, we cannot exclude the possibility that personal data may also be disclosed. Any such disclosure is made on the basis of our legitimate interest in carrying out corporate transactions and ensuring business continuity.

Data shall not be retained longer than is necessary to pursue the purposes under this Privacy Notice.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our Site, enhance functionality and analyse how our Services are used. These technologies also help us remember your preferences and, where you have consented, display relevant advertisements. For detailed information about the types of cookies we use, their specific purposes, and how you can manage your cookie preferences, please refer to our .

Use of Artificial Intelligence (AI) Tools

We may use AI-based solutions to support the operation of our Services and assist in managing our relationship and communications with you. Where personal data is processed through AI tools, this is done solely to support and improve the quality, consistency, and efficiency of our Services.

Any personal data processed using AI tools is handled for the purposes and under the lawful bases described in Section 4 of third Privacy Notice for the relevant processing activity. In limited cases, we may use personal data to train AI tools to improve our use of the same. Where this occurs, we rely on our legitimate interests in improving our Services and internal processes, and we apply appropriate safeguards to minimise the impact on individuals.

Minors

Our Services are not intended for children under the age of 13. We do not knowingly collect personal data from children under the age of 13 or allow them to create a FACEIT account. If we become aware that we have inadvertently collected personal data from a child under 13, we will promptly take steps to delete that information and suspend the account.

Protecting children’s privacy is a priority for us, and we encourage parents and guardians to remain actively involved in their children's online activities.

Rights for minors

Children have the same rights as adults in respect of their personal data, as described in Section 9 (Your Rights) of this Privacy Notice.

If you are a parent or guardian, you may exercise these rights on behalf of a child. We will then consider the broader context of your request (e.g. if your child has authorized you to do so, or if your child is not in the position to proceed autonomously), always considering the best interest of the child.

Recipients

We may share your personal data only when necessary for the purposes described in this Privacy Notice, and always in accordance with applicable data protection laws.

Apart from the specific third parties identified above for certain processing activities, we may disclose your data to the following categories of recipients:

  • Service providers and business partners – third parties that support the operation of our Services. This may also include providers involved in limited trial or pilot phases, but only where sharing minimal personal data is essential and subject to appropriate safeguards. Such providers process your data solely for the purposes described in Section 4 of this Privacy Notice.

  • Commercial Partners – We may disclose information with third parties with whom we have a commercial partnership for the purpose of account linkage, prizegiving, and personalized advertising.

  • Legal and Regulatory Authorities – where disclosure is required by law, regulation or court order, or at the request of a competent governmental, law enforcement or judicial authority. We may also disclose information to establish, exercise or defend our legal rights, and for the purposes of preventing crime and fraud.

  • Affiliated companies – entities within the ESL FACEIT Group, where necessary for our legitimate interest to ensure internal administration or in order to ensure the delivery of the Services.

  • Potential or actual purchasers, investors, professional advisers, or other relevant parties, subject to appropriate confidentiality protections - in connection with any proposed or actual merger, acquisition, reorganization, sale of assets, or similar business transaction involving FACEIT.

If you would like more information about our data recipients, please contact us using the details provided in Section 3 of this Privacy Notice.

Data Storage and International Transfers

As part of providing our Services we may transfer your personal data to countries outside your country of residence, including countries outside the United Kingdom and the European Economic Area (EEA).

These transfers may occur, for example, when our affiliated companies, service providers, or business partners are located in other jurisdictions, or where our technical infrastructure (such as cloud hosting or data storage) is operated from outside the UK or EEA.

Whenever we transfer personal data outside the EEA or UK, we do so in compliance with applicable data protection laws and ensure that appropriate safeguards are in place to protect your information. These safeguards may include:

  • An adequacy decision by the European Commission or the UK Government confirming that the destination country offers and adequate level of protection; or

  • Standard Contractual Clauses approved by the European Commission or the UK Information Commissioner’s Office, together with additional measures where necessary to ensure your personal data receives equivalent protection.

For transfers between EFG companies, the EFG Group has entered into intragroup agreements governing the transfer of personal data between these entities

Your Rights

We will honour your requests to exercise your rights to the extent possible and required under applicable data protection laws. These rights are not absolute, and they do not always apply in all cases.

You may have the following rights in relation to your personal data:

  • Right of Access – to request confirmation of whether we process your data and to obtain a copy of it;

  • Right to Rectification – to request correction of inaccurate or incomplete data;

  • Right to Erasure (“Right to be Forgotten”) – to request deletion of your data where there is no longer a lawful basis for us to retain it, or where you have withdrawn your consent;

  • Right to Restrict Processing – to request that we restrict the processing of your personal data in certain circumstances, for example where you contest its accuracy or object to our use of it;

  • Right to Data Portability – to request a copy of the personal data you provided to us in a structured, commonly used, and machine-readable format, and to request that we transfer this data to another controller, where technically feasible;

  • Right to Object – to object to the processing of your data where we rely on our legitimate interests as the lawful basis for processing or use it for direct marketing; and

  • Right to Withdraw Consent – where processing is based on your consent, you may withdraw it at any time. Withdrawal will not affect the lawfulness of any processing carried out prior to withdrawal.

You also have the right to submit a complaint if you believe that we have infringed applicable data protection laws in the way we collect, use, share, retain, or otherwise process your personal data.

To exercise any of these rights, please contact us using the details provided in Section 3 of this Privacy Notice. We will investigate and respond to complaints in accordance with our formal complaints procedure and applicable data protection laws.

If you believe that we have not handled your personal data lawfully, you also have the right to lodge a complaint with the data protection authority of your habitual residence or of the place of your work or of the place of the alleged infringement. Please always consider raising your concern with us first by contacting us using the contact details in Section 3 above.

Updates to this Privacy Notice

We may update or revise this Privacy Notice from time to time to reflect changes in our Services, legal obligations or data processing practices. When we make material changes, we will take appropriate steps to inform you in advance, for example, by posting a notice on the FACEIT website, within the Services, or by sending you an email notification. You can check when the Privacy Notice was last amended by looking at the date at the top of the document.

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